Isn’t it true that when we think of an energy drink, the first thing that springs to mind is ‘Red Bull’? The booze, like the cognomen, drives us insane. With its vivacity and piquancy, Red Bull gives people and ideas wings.
Red Bull was first developed in 1987 as an energy drink to help overtime workers cope with stress, and it has since grown to become the world’s most popular energy drink. Furthermore, the corporation has a high success record, with approximately seven billion cans sold by 2020.
Yoovidhya created Red Bull, known initially as “Krating Daeng,” in Thailand, and Dietrich subsequently co-founded and developed the product into a worldwide brand. Gatradingnetherlands Red bull energy drink exporters in the US have listed down ten astonishing facts you didn’t know about red bull energy drink before.
Inspired by a Thai truck driver’s favorite beverage.
Red Bull began as Krating Daeng, a Thai energy drink marketed to manufacturing workers and truck drivers who needed to get through long shifts. The original mix contained the same amount of taurine and caffeine as our modern version, but it was sweeter. Austrian entrepreneur Dietrich Mateschitz noticed that Krating Daeng helped him recover from jet lag on a business trip to Thailand. He was highly impressed that he approached the author, Chaleo Yoovidhya, and the two formed a partnership. In 1987, Mateschitz renamed it Red Bull and added cherry flavoring to the drink before bringing it to European markets.
Once prohibited over allegations of containing cocaine.
Red Bull was taken off the shelves in Germany after officials discovered tiny levels of cocaine in the beverage. According to the red bull energy drink exporters, Coca leaves were used solely as a flavoring agent once the cocaine alkaloid had been removed. The German Federal Institute for Risk Assessment, on the other hand, determined that the modest amount, 0.13 micrograms, constituted no significant health risk. (It turns out that to experience the benefits, you’d have to drink about 12,000 liters.)
Redbull has sent a spacecraft into orbit.
Red Bull flew Austrian skydiver and Red Bull athlete Felix Baumgartner 24 miles into space as part of the Red Bull Stratos in a helium balloon. Baumgartner was free-falling at nearly 830 miles per hour before deploying his parachute, dressed in a Red Bull pressure suit. The sky-diver was the first to break the sound barrier without utilizing any engines. Owner Dietrich Mateschitz is a pilot and extreme sports enthusiast, which should be no surprise.
Red Bull fortune’s heir assassinated a cop.
Vorayuth Yoovidhya, the multibillionaire’s heir, drove his Ferrari when he crashed with and murdered a police officer in 2012. Yoovidhya ran away from the crime scene, leaving the officer’s body in the roadway. He subsequently attempted to conceal the occurrence, leading to the suspension of an officer for allegedly verifying his attempt to frame another person for the crime. Yoovidhya was accused of hitting and running and causing death via negligence. While Thai law allows for up to ten years in prison for reckless driving, it appears doubtful that Yoovidhya will serve any time in prison. Yoovidhya failed to appear in court in 2013, claiming that he was sick from influenza in Singapore, according to his counsel. The case disappeared into thin air as there has been no update since then regarding his sentence.
A Korean student was deported over excessive consumption.
Jyong Chul Lee, a Korean undergraduate, studying abroad at Cape Breton University in Nova Scotia, was sacked after a Red Bull-induced outburst in the cafeteria. Lee was charged with inciting a ruckus and criminal harassment, which resulted in his deportation from Canada. According to a psychiatric evaluation, Lee suffered from caffeine intoxication after consuming over 500–600mg of caffeine per day.
Sued for false advertising in a lawsuit.
You may get $10 if you’ve had a Red Bull in the last 12 years. In a class-action lawsuit filed in 2013, the firm was sued for fraudulent advertising, claiming that the brand’s slogan “Red Bull gives you wings” was misleading to consumers. Red Bull agreed to a 13 million dollar settlement with its American customers in exchange for 10 or 15 dollars worth of Red Bull goods.
Has a swagged out headquarter
The Red Bull headquarters in Fuschl am See, Austria, is entirely swagged-out, with infinity pools and Formula 1 display cars. The property, which houses the Red Bull creative team, comprises two domes that float on a boat-shaped lake. They also have their own hangar at Salzburg Airport, which houses a collection of historic planes and helicopters, an art gallery, and a restaurant called Ikarus, which showcases a different top chef from across the world every month. Its offices worldwide are designed in the same sleek, minimalistic style as the headquarters.
Several cases of Red Bull-induced hospitalizations.
There have been multiple reports of Red Bull-related hospitalizations, with patients experiencing heart palpitations and breathing difficulties. Last summer, a 16-year-old girl died after drinking red bull while on vacation in Mexico. A woman recently reported going blind after consuming 28 Red Bulls.